Recent Posts

  • Playing up a sweat

    I recently joined my daughter and her creative personal trainer for an interesting gym workout called “Deck of cards workout”. I have not done it before so I felt rather stiff the next day! The experience was such a positive one and has encouraged me to be more creative in my workouts so I decided [...]

  • How warm is your big data?

    For a while, one of the big buzzwords or catchphrases in the IT world has been “big data”. The reason is that we have access to so much data today and if used correctly, we can discover patterns and correlations in the data that offer us novel and invaluable insights. Author and blogger Chris Brogan [...]

  • Measure like Billy Beane

    Two quotes to ponder: “To measure is to know,” Lord Kelvin (British mathematical physicist and engineer); and “Knowledge is power,” – Francis Bacon (first English scientist to receive a knighthood).
    Casinos that create a culture of measuring, recording and analyzing their data are the ones that will thrive in today’s information revolution. However, capturing measurable information [...]

  • Take a gamble with change

    While we’re in that time of the year when change is at the top of most people’s mind, I’m reminded of a famous quote by George Bernard Shaw, “Progress is impossible without change”.
    As I have traveled around the world over the last few years, I have noticed a significant number of surveillance professionals changing their [...]

  • Build a team you can be proud of

    In the book “Good to Great” by Jim Collins, he alludes to the fact that businesses become and remain great by getting the right people on the bus; the wrong people off the bus; and the right people in the right seats. However, keeping a handle on employees at a casino becomes difficult because operational [...]

  • How to sign visitors up and keep them coming back

    Brilliantly lit digital signs, with well-orchestrated messages, create an exciting atmosphere in a casino and are a vital component of any casino marketing strategy. They are tangible, visible, and stimulating. Digital signs have been around for many years but the ability to get messages on these signs has been difficult.
    Changing messages and content on a [...]

  • The secret of new casino revenues

    I had an interesting meeting with a client in Europe recently. They were accustomed to the traditional theory that slots belong to the older generation. To their surprise, through analysis, they discovered that 65% of their slots players were actually between the ages of 18 and 25. Their new game plan is to increase this [...]

  • Why some casinos almost always deliver better profits

    Casinos that are able to innovate faster than their competitors are likely to deliver better profits over the long term. It’s not always the big groups that are leading this innovation charge either. My recent visit to a small but hugely profitable casino confirmed this. Their willingness to experiment with new ideas quickly was exciting [...]

  • To casinos who want loyal customers

    I had my haircut recently at a barber that I’ve been visiting for a long time.  We have become good friends and often chat about life.  He knows that I’m involved in software but his tone changed when he heard that we develop software for casinos.  His personal casino story had not been a winning [...]

  • Adding the slice to your dice

    As we continue our casino marketing ideas series, I want to start by asking a question. When last did you send a text to your “millennial generation” (born between 1980-2005) customers at 4pm on a specific day enticing them to 10% off dinner? Age, day of the week, time and discount are crucial in getting [...]