Recent Posts
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3 ways to stand out in the crowded casino marketplace
Intelligent casino marketing ideas are crucial in order to be noticed in today’s crowded casino marketplace. Here are 3 casino marketing ideas to empower your marketing department to market intelligently:
Make sure you have a system in place that can query your gaming data to segment customers you want to target
Send the segmented group appropriate content [...] -
3 advantages of trigger based data monitoring
I was shocked recently when I received my latest cell phone bill to see that my data charges were 10 times my normal average. I do a lot of international traveling and find it a hassle to constantly change SIM cards so I rely on my international roaming. Apparently the reason for the sharp increase [...]
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New key system improves casino protection
We’re only into the third month of the year and we have as many integration projects completed. Integrating disparate systems within a casino is what we love doing and that’s one of the things our clients love about us.
I want to make particular mention of our recent key cabinet integration with Key Systems Inc in [...] -
Protect like James Bond
My daughter and I recently captured some great views of London from the London Eye; one being the important houses of Parliament. This view reminded me of our mission at CHEETEYE. Just as the London Eye “watches over” London, CHEETEYE keeps watch over important casino processes.
I’ve heard of numerous cases at casinos where very important [...] -
3 steps to great biceps
According to the U.S. Department of Commerce, employee dishonesty costs American business in excess of $50 billion annually and rising. Casinos are not immune to this fact and our simple 3 steps are helping casinos go on the offensive against table games collusion:
1. Denial
One of the many things I’ve learned from the book “Management lessons [...] -
The road ahead
It’s great to be back in Cape Town where CHEETEYE was born 7 years ago. We’ve had a great year and I’m enjoying our traditional time of planning over December. Our decision to exhibit at 4 gaming expos was a highlight for me this year as we were able to get further into the world [...]
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Swiss army knife for casinos
There was no better place to be last week than in the Swiss capital of Zurich to launch our latest innovation, “Knife”!
Switzerland is the home of the Swiss army knife, a multi-tool that is recognized worldwide for its design and flexibility. The Swiss army knife made sure soldiers were not left [...] -
How CHEETEYE is preventing your house from being burnt down
After feeling the heat last year, we decided to come to the rescue of our clients who are being affected by the plague of point of sale (POS) fraud. We had the building blocks with Trigger and Tracker but just needed to add the POS integration. We approached Micros as a starter, signed an agreement [...]
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Dying for education
Without knowing while writing my blog last month, “don’t gamble with education”, a young lady would be fighting for her life a month later because she refused to gamble with her education. Malala Yousafzai, a school student from the town of Mingora in the Swat District of Pakistan was shot in the head by a [...]
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Don’t gamble with education
My daughter and I are coffee shop connoisseurs and had a great time exploring the many London coffee shops during the Olympics. One thing we’ve noticed is how the size of muffins at most coffee shops have slowly decreased. You may not have noticed but many of your favorite products are getting smaller, but the [...]