Recent Posts

  • The future belongs to the best connectors

    My friend recently sent me a photo of some big apples he had bought, but until he placed one next to a normal sized apple, it was difficult to see what he was raving about. I needed perspective. When casinos use big data for marketing purposes they need to make sure they have perspective to […]

  • The greatest casino in the USA

    I recently attended the Casino Marketing Conference in Vegas and one of my highlights was listening to Jim Rogers, the CEO of KOA (Kampgrounds of America), and former Harras executive. Jim was also featured on Undercover Boss, so I was looking forward to hearing about the insights he gained from this brave venture. One of […]

  • Small things that make a giant difference

    I recently had the privilege of driving through the Avenue of the Giants in Northern California with my wife. These giant redwoods start small but don’t stay that way. They require a unique atmosphere in order to thrive. In the same way, casinos will thrive if the correct atmosphere can be created. In this blog […]

  • Playing up a sweat

    I recently joined my daughter and her creative personal trainer for an interesting gym workout called “Deck of cards workout”. I have not done it before so I felt rather stiff the next day! The experience was such a positive one and has encouraged me to be more creative in my workouts so I decided […]

  • How warm is your big data?

    For a while, one of the big buzzwords or catchphrases in the IT world has been “big data”. The reason is that we have access to so much data today and if used correctly, we can discover patterns and correlations in the data that offer us novel and invaluable insights. Author and blogger Chris Brogan […]

  • Measure like Billy Beane

    Two quotes to ponder: “To measure is to know,” Lord Kelvin (British mathematical physicist and engineer); and “Knowledge is power,” – Francis Bacon (first English scientist to receive a knighthood). Casinos that create a culture of measuring, recording and analyzing their data are the ones that will thrive in today’s information revolution. However, capturing measurable […]

  • Take a gamble with change

    While we’re in that time of the year when change is at the top of most people’s mind, I’m reminded of a famous quote by George Bernard Shaw, “Progress is impossible without change”. As I have traveled around the world over the last few years, I have noticed a significant number of surveillance professionals changing […]

  • Build a team you can be proud of

    In the book “Good to Great” by Jim Collins, he alludes to the fact that businesses become and remain great by getting the right people on the bus; the wrong people off the bus; and the right people in the right seats. However, keeping a handle on employees at a casino becomes difficult because operational […]

  • How to sign visitors up and keep them coming back

    Brilliantly lit digital signs, with well-orchestrated messages, create an exciting atmosphere in a casino and are a vital component of any casino marketing strategy. They are tangible, visible, and stimulating. Digital signs have been around for many years but the ability to get messages on these signs has been difficult. Changing messages and content on […]

  • The secret of new casino revenues

    I had an interesting meeting with a client in Europe recently. They were accustomed to the traditional theory that slots belong to the older generation. To their surprise, through analysis, they discovered that 65% of their slots players were actually between the ages of 18 and 25. Their new game plan is to increase this […]