The sexy surveillance department

Stephanie Swan, a marketing student, mentions that dataveillance is having massive advantages for brands.

Hal Varian, Google’s chief economist, predicts that the job of statistician will become the “sexiest” around. Data, he explains, are widely available; what is scarce is the ability to extract wisdom from them.

Raise the profile of your surveillance department beyond a necessary cost to company; enter the world of dataveillance and become the sexiest department in your company. Be sexy this year!

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