For a while, one of the big buzzwords or catchphrases in the IT world has been “big data”. The reason is that we have access to so much data today and if used correctly, we can discover patterns and correlations in the data that offer us novel and invaluable insights. Author and blogger Chris Brogan prefers to use the term “warm data”. He wrote the following in his “Big Trends for 2014”, “I think what lots of us need is warm data. What warm means to me is data that matters and can help the customer.”
In order to make your casino data “warm”, you need the right tools. Casinos generate vast amounts of data on a daily basis yet most marketing departments don’t have the ability to use this data effectively. That’s why we’ve created software that allows ordinary users to collect information from their casino management systems without the need of an IT expert or programmer (see an example screen shot below). Most of our clients have the following three words to say about our software: “This is great!”
Now, more than ever is the time to gather warm data about your customers so that you can give them a truly personal experience with your casino. Now is the time to empower your staff to deliver that personal experience.
