I recently had the privilege of driving through the Avenue of the Giants in Northern California with my wife. These giant redwoods start small but don’t stay that way. They require a unique atmosphere in order to thrive. In the same way, casinos will thrive if the correct atmosphere can be created. In this blog I’m going to focus on two things that will help improve the atmosphere at a casino.

1. Personalization: Most marketing that gets done these days lacks personalized attention. The “one fits all” marketing message is outdated and boring. Brands that are using technology and people who know how to create personalized marketing are attracting loyal followers. Make sure you’re not stuck in a boring, outdated cycle.

2. Awareness: Recently, I have noticed the service and facilities at a top brand hotel declining which has lead me to start trying other brands. I was surprised and disappointed to see how my brand of choice was lagging behind. It’s the “small foxes that spoil the vine” as an ancient proverb says. Our latest marketing tool helps prevent disappointed customers by addressing the small things that sometimes go unnoticed by casinos. Great service = great marketing!

We will be at the Casino Marketing Conference next week at the Paris, Las Vegas where we will be demonstrating how REVEYE helps address these two issues (click here to download a brochure). We look forward to helping your casino become a “giant” in the industry.

I recently joined my daughter and her creative personal trainer for an interesting gym workout called “Deck of cards workout”. I have not done it before so I felt rather stiff the next day! The experience was such a positive one and has encouraged me to be more creative in my workouts so I decided to share it with you. As Albert Einstein said, “creativity is contagious, pass it on”.

How to do the work out:
With a partner and a deck of cards, take chances at selecting a card and depending on the card, complete the following exercises:

• Face cards = 10
• Ace = 11
• Hearts = push ups
• Spades = Burpees
• Clubs = Mountain climbs
• Diamonds = Thrusters
• Joker = 50 Jump squats

So for example, if you select a “king of hearts”, you need to complete 10 push ups, “6 of diamonds” will be 6 thrusters, “2 of spades” will be 2 burpees etc until you’ve completed the entire deck. (See visual examples at the end of the blog on how to do the exercises.)

An idea for your casino marketing department:

Before your next poker tournament, why not have a “Deck of cards workout challenge” and inject some new life into your casino marketing. Have teams of two compete against each other with the team completing the deck in the shortest time being the winner. To assist with your digital marketing for this event, send an email to marketing@cheeteye.com with the title “Deck of cards workout challenge” and we will create your digital templates for email and we will help you use our TARGET software to send your marketing message via email and text to as many recipients as possible. This could be a great opportunity to get new customers into your casino. Start your summer casino marketing by “playing up a sweat”!

For more marketing ideas and to test drive some of our marketing technologies, visit us at booth 1146 at NIGA in San Diego next month or the Casino Marketing Conference at Paris, Las Vegas in July.

Exercise examples:

Push ups

Burpees

Mountain climbs

Thrusters (a medicine ball can be used instead of dumbbells)

Jump squats